A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

Businesses know the importance of being as close and accessible to their customers as possible. And what do most people these days carry around with them pretty much at all times? That’s right, ...

Mobile marketing companies are essential for businesses looking to thrive in the digital age, where consumers increasingly rely on their mobile devices. As mobile usage continues to dominate, the ...

This guide will walk you through what a paywall service is, how they work, and how to choose the best paywall service for you. A paywall service is a type of subscription-based model that restricts ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

SMS Marketing platforms are helpful services that facilitate the planning and integrating of marketing campaigns that specifically target mobile devices via SMS (Short Message Service). SMS ...

App messaging is growing to be the preferred communication tool to drive user engagement and conversions within a mobile app. Marketers are taking advantage of app messaging in the form of push ...

What are the top mobile app development companies on the market I should get in touch with? You maybe asking yourself this question whether you need to create an app for iOS, Android, or Windows ...

In the dog-eat-dog world of apps, it's no secret that effective user onboarding is crucial for retention and conversion these days. Applica's latest ...