In the dog-eat-dog world of apps, it's no secret that effective user onboarding is crucial for retention and conversion these days. Applica's latest ...

The dating app industry grew out of the dating websites that were prominent in the early 2010s, with Match, Plenty of Fish and Zoosk leading the way with similarly designed services for mobile. This ...

Mobile gaming remains one of the most competitive spaces in entertainment, and creators have only become more central to how games grow. In 2024, influencer marketing moved from a supporting role to a ...

The countdown is on, and the mobile growth crowd is heading west. MAU Vegas 2025 is just days away, and if it’s not on your radar yet, this is your final ...

The lights are flashing, the slots are spinning, and the mobile growth world is packing its bags — because MAU Vegas 2025 is just around the corner.

The battle for user attention is won or lost in the first 30 seconds. But what if your onboarding experience didn’t just teach — what if it converted? In ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

App messaging is growing to be the preferred communication tool to drive user engagement and conversions within a mobile app. Marketers are taking advantage of app messaging in the form of push ...

This guide will walk you through what an Android push notification is, how they work, and how to choose the best service for you. An Android push notification is a message that pops up on a mobile ...