Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, ...

Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys ...

A federal appellate court said a Facebook ID that was transmitted to Facebook was not "personally identifiable" because it ...

Consumers are looking for brands that feel human, respond quickly, and offer content that informs, entertains or benefits ...

Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to ...

Slate's is the only automotive campaign to introduce itself with a commercial about death, pickle juice and human taxidermy.

Since the search industry added generative AI, it's an old problem with a new twist.This predictive model that improves ...

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display ...

Microsoft reported strong growth for Q1 2025 - up about 13% year-over-year to $70.1 billion. Revenue from search rose 6%, but ...

The LA-based programming, commercial and branded content company has opened offices in the Union Square neighborhood of ...

Sarah Mahoney @mahoney_sarah, May 2, 2025 ; Amazon’s first-quarter results beat expectations, with advertising revenue ...

Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock ...