Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.

Von K-beauty bis Cricket - das Verständnis der asiatisch-amerikanischen, hawaiianischen und pazifischen Zielgruppe (AANHPI) kann Marken helfen, Wachstum zu erzielen.

The new insights are made possible by enhancements to Nielsen Streaming Platform Ratings leveraging the Streaming Meter, ...

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital ...

North America is ready to drive global growth of the beautiful game. Will you be ready to capitalize? Soccer fandom (and investment) in North America has never reached the heights we see across ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, ...

One clear view of your audience, brought together in one seamless platform. Download your guide for cross-media data and audience insights, and navigate the complexity of media planning with ...

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.