Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Data overload is real. Sometimes it seems we are bombarded by the sheer volume, velocity, and variety of data available in ...

Forbes contributors publish independent expert analyses and insights. Roger Valdez writes about housing economics and policy. This month I’m going to touch on some persistent problems with the way we ...

Shireesha Gorgilli is a seasoned product management and business intelligence professional based in the United States with over a decade of experience. With a strong educational foundation, including ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

The world runs on data. A hallmark of successful businesses is their ability to use quality facts and figures to their advantage. Unfortunately, data rarely arrives ready to use. Instead, businesses ...

RBI plans to allow lenders to remotely lock mobile phones bought on credit if the borrowers default on those loans, two sources said, in a move aimed at curbing bad assets that is likely to raise ...

The credit card company stresses employee buy-in and works to avoid vendor lock-in as it deploys gen AI and machine learning ...