The process of de-identifying test databases can be approached in a variety of ways, and we’re often asked how our approach differs as compared to others. In this article, we’ll explore how our ...

Both marketing mix modeling & attribution are models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.

Data modeling, metadata management, and database design news, analysis, trends, and research from Database Trends and Applications magazine.

The marquee matchup of college football’s Week 2 action finds a notable Big Ten vs. SEC clash between top 25 ranked opponents ...

Huang's company, of course, makes chips and computer hardware, the "picks and shovels" of the AI gold rush, and it's become ...

This weekend brings us an early SEC football opener as No. 20 Ole Miss takes on Kentucky in college football’s Week 2 action.

In the fast-evolving landscape of artificial intelligence and data-driven technologies, two names have recently stood out for ...

Preventive and predictive are two of the most popular types of maintenance at a fleet's disposal. But which is best for you?