Set GA4_MEASUREMENT_ID and GA4_MEASUREMENT_PROTOCOL_API_SECRET in your .env file. Copy from Google Analytics > Admin > Data Streams > [Select Site] > Measurement ID ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how ...

Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some ...

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering ...

The digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data analysis is important for nearly every business. And while there are many tools on the ...

Explore the features of the official GA4 Reports Builder for Google Analytics add-on for Google Sheets with initial user reviews. Google released a GA4 Reports Builder add-on for Google Sheets. The ...

The used Google Analytics Reporting API to fetch data for the statistics in Neos does not support GA4 properties. Note: This API does not support Google Analytics 4 (GA4) properties. Please use the ...

I posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). 50% said they "hate it" and about 26% said they have "somewhat negative" thoughts on GA4, so that is about 3/4th of SEOs ...