Search Engine Land » SEO, PPC & AIO Guides » Master GA4: Google Analytics 4 tips & tutorials Share 14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it ...

Google's recently-released updated edition of Google Analytics – Google Analytics 4 (GA4) is defined as a paradigm shift in its data collection and web traffic analysis software. Federico D'Uva, lead ...

Congratulations! You put in the work, rallied your engineers, and successfully migrated from Universal Analytics to Google Analytics 4 (GA4). Now what? How do you pull the data you need to make ...

Consider this article a set of GA4 training wheels. Learn where to find site traffic, user engagement, events, and conversion reports with Kayle Larkin. As of July 1, 2023, the version of Google ...

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how ...

The new era of Google Analytics is on the horizon. Known as GA4, it isn’t just an upgrade but a fundamental shift in how GA records data and a change for marketers relying on marketing metrics, ...

Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4. Google made a splash with its announcement of a sunsetting Universal ...