The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

At Google I/O Wednesday, the company announced it’s adding new privacy protections to the information it stores about you online. Also on deck: virtual credit cards, the ability to choose the ads you ...

Google released an advertising format for YouTube that lets retailers turn their video ads into shoppable experiences for viewers. The direct response format has a "shop now" button and can show ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...

Google is expanding a verification program for financial services ads that it launched in the U.K. last summer after seeing what it describes as a “pronounced decline” in reports of ads promoting ...

Google has updated its advertising policy to allow cryptocurrency wallets to advertise globally for the first time, as long as advertisers comply with local laws and regulations. Google GOOG is ...

Google released an advertising format for YouTube that lets retailers turn their video ads into shoppable experiences for viewers. The direct response format has a "shop now" button and can show ...