Finding the budget, time, and resources to properly advertise as a small-to-medium-sized business (SMB) can be a daunting task. Pomelli, an AI experiment from Google Labs in collaboration with Google ...

Google AdSense added a new breakdown option named Confirmed Click status breakdown. This breakdown is available on all your ...

Srinivasan highlighted how generative AI is reshaping digital marketing through tools that automate campaign optimisation and creative generation for global reach ...

Kayak CEO Steve Hafner said Googles's LLM initiatives have essentially forced Kayak to spend more on paid ads to get ...

The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and ...

Britain's antitrust watchdog on Friday labeled Google a "strategic" player in the online search advertising market, paving ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

Google has confirmed that it has killed off its Privacy Sandbox initiative, which aimed to deliver a more private approach to advertising.

The thing is, Google was the only company that could have forced the web to change. More specifically, it’s the only company that could have forced the internet to respect your privacy. If Google ...

Google's blog post on the subject simply announced that the 10 remaining available Privacy Sandbox APIs and tools were being ...