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FandomWire23h
HBO Max Uses Viral Euphoria Meme to Mock Its Own Rebrand
Warner Bros. Discovery is going all out to market the (re)branding of its streaming service with the return of the name HBO ...
Creative Bloq on MSN2h
Hey HBO Max, self awareness can’t fix your identity crisis
I t's not unfair to say that HBO Max (formerly Max) has been going through somewhat of an identity crisis. – so much so that ...
Max is dead, long live HBO Max: Warner Bros. undoes a mistake
Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...
WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand
Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...
Max streaming service to change name back to HBO Max
Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
The Hollywood Reporter2d
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." By James Hibberd Writer-at-Large Originally, the ...
Business Insider7d
HBO moochers, rejoice: You still have a little time before the Max password-sharing crackdown begins
Those borrowing an HBO log-in to watch "The White Lotus" and "The Last of Us" are on borrowed time. But Warner Bros. Discovery isn't cracking down on all Max freeloaders immediately. Instead ...