Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

HBO has already offered some top-tier TV during the first half of 2025, including a brilliantly bizarre entry in Nathan ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The comedy lineup on HBO and Max is ... Guy is streaming on Max. The original Deadpool let caution fly to the wind with its R-rated action and some of the filthiest humor ever seen in a Marvel ...

Spenley, who spent 15 years at Netflix, joined WBD last year as Global Chief Marketing Officer of Direct-to-Consumer. She took the stage after Casey Bloys, CEO of HBO and Max Content, made the big ...