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HBO Max addresses its identity crisis after desperate name change
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Max is dead, long live HBO Max: Warner Bros. undoes a mistake
Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...
WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand
Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...
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Max’s new logo just got a little more HBO
chosen to allow for flexibility of the logo in app and in marketing materials, will be unveiled in the coming months. Max includes content from HBO and other Warner Bros Discovery brands ...
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Max streaming service to change name back to HBO Max
It’s not TV, it’s HBO Max. Again. Warner Bros ... to further accelerate that growth in the years ahead.” Adding a dose of humor to the proceedings, the company’s press release announcing ...