Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search engines like Google and Bing.

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search is changing. Have you noticed how search engines now serve ready-made answers in ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

Google rushed out fixes after its AI search feature made errors that went viral. Fundamental limitations of generative AI mean that it will still screw up sometimes. Google’s AI Overviews feature ...