What Are the Types of Market Research?

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...
BMJ Open

Social support and multifactorial predictors of perinatal depression: insights from a hospital-based cross-sectional survey in Karachi, Pakistan

Objectives This study aimed to estimate the frequency of depression in mothers during the antepartum and postpartum periods ...
Scientific Research Publishing

Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market ()

Brand Authenticity, Generation Z, Consumer Loyalty, Digital Engagement, Structural Equation Modeling, Emerging Markets, Ghana Ofosu-Boateng, I. and Jose, L.M. (2025) Exploring the Impact of Brand ...
BMJ Open

Shift work sleep disorder and associated factors among healthcare professionals working at Jimma University Medical Center, Southwest Ethiopia, 2022: a cross-sectional study

Objectives Shift work sleep disorder is a circadian rhythm sleep-wake disorder characterised by insomnia and/or excessive sleepiness associated with a shift work schedule that overlaps with habitual ...