You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

Here are four ways to build cultural value into your business: Embed cultural capital in every narrative: Frame product ...

According to CalWest Apartments President David Malcolm, the latter form of success is predicated on providing consumers with ...

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

The modern business landscape demands that companies prioritize customer satisfaction to stay competitive. This article discusses six actionable strategies to foster a customer-centric culture within ...

It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...

Since ChatGPT’s enterprise launch in March 2023, organizations of all sizes and industries have been racing to unlock value with generative AI (gen AI). While the capabilities of the technology itself ...

This is quite recent. For more than a century, businesses often lost sight of the importance of creating value for others. Many firms pursued the idea of scientific management, i.e. imposing a system ...

Do you have a favorite restaurant? Perhaps a favorite store you go to? A favorite airline? How did they make you a loyal customer? There are a lot of things companies can do to inspire customer ...