As TikTok prepares to sell its US business, employees, creators, and researchers wonder about the future of its content ...

Protecting brand integrity in PPC means aligning placements, creative, and budgets with values while preserving performance ...

In housing, medicine and education, we can do so much more with less ...

Every time a college student opens TikTok, Instagram or YouTube, they're stepping into a digital hall of mirrors where their beliefs are reflected and reconfirmed. The “For You Page," that students ...

Expert anthropologists Abi Posner and Tom Maschio argue that Outdoor Boys’ down-to-earth adventures hold the blueprint for brands looking to cut through the noise. The secret is flow.

GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility ...

“Dead internet theory” used to sound like conspiracy-forum nonsense — the idea that bots outnumber humans online, that ...

AI-driven job cuts do not always come with the usual warning signs, such as budget freezes or nervous managers. Algorithms ...

How many times did you tap your card or click “buy now”? Chances are it’s more than you realize. The idea of a no-buy challenge is simple: cut out non-essential purchases for a set period. Could be a ...

The same immense AI processing power that, unchecked, could drive more bland brand marketing can also be harnessed to ...

Thirty years after Ted Kaczynski published his manifesto, many of his predictions about technological dependency resonate ...

Collectors, before we get into this weeks news (and there are some great pieces below), forgive me for this brief Mantel ...