“Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected. It’s an important step in how AI can improve daily ...

The evolution of Customer Relationship Management (CRM) systems has fundamentally transformed how organizations manage customer interactions, automate business processes, and drive operational ...

Every word is weaponized in this day and age. Just look at Marc Benioff, Dreamforce, the National Guard, and San Francisco.

Mariëlle Krouwel (CMO NN Group) over merkbouw, emotie en de lange adem van marketing. Ook in B2B draait alles om mensen.

Wat is business intelligence (bi)? Business intelligence (BI) is een technologiegedreven proces voor het analyseren van ...