How The Jobs-To-Be-Done Framework Gives Tech Leaders Their Biggest Advantage

Technology changes quickly, but the principle of the jobs-to-be-done framework remains steady: Customers don’t buy software; ...
TheServerSide

Google Certified Generative AI Leader Sample Questions

The Google Cloud Certified Generative AI Leader exam validates your ability to understand, apply, and lead initiatives using Google Cloud’s AI and machine learning tools. It assesses your knowledge of ...
Design Week

Same, but different – how design studios approach recurring briefs

Design thrives on the thrill of the new. So what happens when a studio is asked to work on a brief again, and again, and ...
Communications of the ACM

When Is WebAssembly Going to Get DOM Support?

The answer is that new versions of Web APIs, such as the DOM, are not needed to make them usable from Wasm; the existing ...
Raleigh News & Observer

Brand voices are blending together — here’s how to make yours heard

When working with clients, Fonzie has developed a Verbal Identity framework to translate brand values and differentiators into a living system of voice: starting with a persona (a human character that ...