Another big U.S. video game company is being bought out. That's led investors to the inevitable question: Who's next?
Once dismissed as a pastime for teenagers, gaming is now as central to culture as sports, music, or film. Yet most brands still haven’t caught up. Livewire, the global gaming marketing company ...
In early 2022 EA announced what many had expected for a while: it was ending its licensing deal with FIFA, the world football governing body, and re-branding its incredibly successful FIFA series as ...