Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

The Kpop Demon Hunters are taking over Fortnite, and that means new modes to play and new items to find. Of great interest to players right now is Rumi's Empowered Greatsword, because you need it to ...

Autumn fun and sweet treats await on Michigan's Mackinac Island this weekend as the island's fudge makers celebrate their iconic flavors during the Fall Fudge Festival Oct. 2-4. "This year's festival ...

Hello Kitty Island Adventure's Wheatflour Wonderland DLC introduces you to a land filled with magical wonder. There's so much you can do in Wheatflour Wonderland, from catching new Critters to making ...

Roblox has slowly (but steadily) cemented itself as one of gaming's giants, even beating Steam for concurrent users back in late August—which, given the size of Gabe Newell's videogame empire, sure is ...

Screenshot of the now-defunct Bloxflip gambling website where users could make bets with Robux, the in-house Roblox currency. (Source: U.S. court filings) (CN) — Roblox, an online platform where ...

STATEN ISLAND, N.Y. — The annual Spooktacular event at the Staten Island Zoo — dubbed the borough’s premier Halloween-themed event — is slated for Saturday, Oct. 18 from 2:30 to 7:30 p.m. and Sunday, ...

What are the Roblox The Takeover rewards and missions? The latest in a growing line of seasonal Roblox events tasks Robloxians with tagging a vibrant urban playground with their chosen crew. And like ...

Roblox has a variety of experiences based on popular culture, with Ink Game being reminiscent of the hit Netflix series, Squid Game. Survive deadly mini games relating to the show to be the last ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...

"Soul Ties is crazy" but you might be able to find your soulmate on the next season of "Love Island USA." The hit reality TV show “Love Island USA” — based on the U.K. version of the series with the ...