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メタバースのRoblox、没入型動画広告フォーマットを全広告主に開放

Roblox Corporationは1日、動画広告を希望するすべての広告主に開放することを発表した。これにより、ブランドは大規模な体験を作成することなく、Roblox ユーザに動画広告を公開することができる。Roblox はまた、ジャンルのターゲティングやブランドの適合性 ...

3 Things Roblox Must Get Right to Become a Profitable Company

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

Roblox's Untapped Billion-Dollar Advertising Opportunity

Players can choose to watch short ads in exchange for Robux or in-game items. To make this credible for marketers, Roblox partnered with Google Ad Manager, bringing familiar digital advertising buying ...
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Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...