Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Boating in real life? Hard pass. I’m not exactly Sir Ben Ainslie in sailing. But a virtual sail? I’ll happily jump aboard. Roblox Make a Boat takes that thrill one step further by letting you build ...

I'm a finance nerd at heart. I can dive into spreadsheets, track every cent, and optimize rewards until the cows come home. But here's the truth: I don't have the bandwidth anymore. Between two kids, ...

Syracuse, N.Y. — The Rickie Collins era has arrived in Syracuse earlier than expected. The Orange couldn’t make it out of a full conference game before having to turn to their young backup after Steve ...

Roblox's online gaming platform attracts millions of users every day, which has translated to incredible growth for the business over the years. The company has come under fire for not doing enough to ...

TUSCALOOSA, Ala.— Alabama quarterback Ty Simpson is preparing for his first SEC start this weekend at No. 5 Georgia. His first career start was on the road at Florida State to start the season. It ...

In an effort to teach her kids how to be self-sufficient, a mom admitted that she practices "passive parenting," which involves letting her kids sort of figure things out on their own, within reason, ...

The Horizon Engine powers ‘better graphics’ for Meta’s Horizon Worlds social platform. The Horizon Engine powers ‘better graphics’ for Meta’s Horizon Worlds social platform. is a senior reporter ...

Superbullet Studios pivoted from Roblox game development into building proprietary AI tools. The studio’s code editor integrates directly with Roblox Studio, cutting setup time to under a minute.