If you have a child of certain age, it’s likely that you have come across the game Roblox at least once in the past few months. Parents might be forgiven for thinking that a platform that advertises ...

Here are a few crucial moves that it has made: Immersive ads: Roblox introduced advertising formats that integrate directly into its 3D environments. Think of a digital billboard in a racing game, or ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...