Here are a few crucial moves that it has made: Immersive ads: Roblox introduced advertising formats that integrate directly into its 3D environments. Think of a digital billboard in a racing game, or ...

If you have a child of certain age, it’s likely that you have come across the game Roblox at least once in the past few months. Parents might be forgiven for thinking that a platform that advertises ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

As platforms like Roblox and Fortnite explode, players are evolving into developers, transforming gaming into a ...