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Amazon has a new "help me decide" feature which can assist you in your shopping by pointing out top products, comparisons, ...

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If wading through online reviews and trying to compare specifics between products gives you decision paralysis, Amazon has a new tool to help. Amazon has announced a new tool called "Help Me Decide" ...

Help Me Decide is the company's latest use of generative AI to improve the shopping experience. It follows additions like its Interests tool, which notifies you about new products ...

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Help Me Decide expands Amazon’s suite of AI shopping tools, pairing you with the right product with the tap of a button.