Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Roblox isn’t just a video game. It’s an evolving ecosystem. Online bank SoFi Technologies is growing as “digitally native” generations continue displacing the analog crowd. Online shopping’s next ...

Last time, "Roblox: Your Goblin Mine" taught you how to be rich by deploying the greediest goblins who would do the job for you. There's another way to earn more ...