Young people get Roblox. Advertisers … not so much. Roblox hopes to rectify that with its recently launched partner program. The program connects advertisers with agencies and game developers that are ...

Roblox is one of the most popular games to have ever existed, and its massive player base has helped in the expansion of a variety of fields, including content creation and streaming. Over time, the ...

Starting today, members of Roblox’s UGC Program will be able to sell customized avatar bodies and standalone heads. These new customization options will give players even more ways to express ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house gaming business.

Mattel (MAT) and Roblox (RBLX) announced an expanded collaboration to introduce a series of new Roblox titles inspired by some of Mattel’s “most ...

Wow Bao’s Dim Sum Palace on Roblox (Graphic: Business Wire) Wow Bao–the fast-casual Asian street food concept–has launched an immersive experience and limited-time promotional campaign on Roblox, the ...

The simulations allowed “children as young as five years old to access animated bloody depictions of the September 10 ...

Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated with its Hot Buns Club rewards program. Since launching in 2003 in Chicago, Wow ...