Sometimes, when we talk about segmentation, we can get caught up in thinking about it as merely categorization—we’re deciding what labels to put on people into and who belongs where. This is like ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily ...

Introduction to Java records: Simplified data-centric programming in Java Record declarations are an efficient way to encapsulate data in your Java classes while reducing boilerplate code. Learn how ...

Ranging in age from a tender 25 to a seasoned 39, this year’s GenNext Awards honorees work in a range of disciplines at a ...

IBM CEO Arvind Krishna was interviewed at the 2025 XChange Best of Breed conference about AI opportunities and quantum ...

Host Keith Shaw and his expert guests discuss the latest technology news and trends happening in the industry. Watch new episodes twice each week or listen to the podcast here. We meet Mike Vaughan, ...

I recently purchased a second 6172H-O model wall mount unit from Amazon. After several hours of installation, the unit would not respond to the prescribed programming steps (red elongated and round ...

The case for—and against—digital employees by Mike Seymour, Dan Lovallo, Kai Riemer, Alan R. Dennis and Lingyao (Ivy) Yuan All companies want to give their customers richer and more engaging ...