Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...

A parent’s first glance at kids playing Roblox can be bewildering. They steer their little avatars at a frantic clip while tapping out bursts of competitive poppycock to one another via chat. The ...

Fresh off of its public stock listing, video game and metaverse platform Roblox (NYSE: RBLX) is now embracing the real world. It inked a partnership with toymaker Hasbro (NASDAQ: HAS), which will make ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

Roblox Corp. Chief Executive David Baszucki won the loyalty of tens of millions of videogamers with a do-it-yourself approach to play that defies the industry’s typical formula for success. Now Roblox ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...

Yesterday the Roblox Developer's Conference gave players a look at the future of the virtual gaming universe, today the company recognized the creators and games that drive its success with the Roblox ...