Virtual clothes worn by avatars are becoming more important than real garments to many users of the online gaming and social platform Roblox, says the company's Christina Wootton in this interview.

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its ...

Dress to Impress on Roblox is packed full of clothing for you to try on and strut about in, even if you don't have VIP. What's more, many clothing items let you customize their color and even add a ...