Roblox RBLX announced an expansion of its collaboration with e.l.f. Beauty ELF, making the latter the first beauty brand to test real-world commerce on the platform. This initiative aims to engage ELF ...

This December, the classic Christmas film Elf is celebrating its 20th anniversary with some festive activations. Fans of the beloved Will Ferrell comedy can now experience the magic of the North Pole ...

Warner Bros. Motion Picture Group is celebrating 20 years of the iconic holiday movie “Elf” through an immersive Roblox experience, per a press release. The activation was made with creative studio ...

The Elf North Pole Workshop in Roblox lets you play as an elf in an experience themed around the critically acclaimed Christmas film. There's no doubt that New Line Cinema's Elf is now considered a ...

This holiday season, fans of the 2003 Christmas film “Elf” can experience the North Pole for themselves through a new Roblox world, the “Elf North Pole Workshop.” Developed by gaming studios Fairview ...

Just in time for the holidays, Roblox is bringing a true Christmas classic to life: Will Ferrell-starring Elf will be an official experience available for players this season. Created by Fairview ...