For Gen Alpha, the digital and physical worlds are intertwined, more so than any previous generation. Belonging comes from ...

The company is far from the first fashion brand to appeal to gamers. Tommy Hilfiger, Gucci, Ralph Lauren and dozens of other labels have already gotten in on the frenzy. But in a ploy to reach a ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Virtual towns, team challenges, and global friendships make Roblox the ultimate playground where young players design, ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Despite its controversies, Roblox endures as one of the world’s biggest gaming platforms, with its recent developer-focused conference sharing its plans for the future. At the Roblox Developers ...

Oppenheimer lowered the firm’s price target on Roblox (RBLX) to $150 from $158 and keeps an Outperform rating on the shares. The firm notes the ...

H&R Block has launched a tax-themed experience in Roblox to educate Gen Z gamers about tax obligations and 1099 forms. H&R Block has introduced an innovative tax-themed gaming experience within ...

HOLLYWOOD, Calif.--(BUSINESS WIRE)--“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...

The AFL is jumping into the world of Roblox to launch its own Roblox experience that will connect fans and players alike on one of the biggest gaming platforms globally ...