Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

There's a wide range of ages when it comes to the Roblox generation and I speak from experience as a librarian having to ...

Morgan Stanley turned more bullish on Roblox Corp., saying the gaming platform is on track to exceed 1 billion monthly active users by 2030, a milestone that could lift its shares to $300 in a ...

Roblox’s latest viral hit, Steal a Brainrot, turns meme chaos into gameplay—mixing tycoon grind, PvP raids, and Gen Alpha ...

Moose Toys and Gamefam have teamed up once again to bring Heroes of Goo Jit Zu back to Roblox this holiday season. Following ...

"The Sesame Workshop team understands the great power of meeting learners where they are, not just by showing up on Roblox, ...

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox Corporation (NYSE: RBLX), an immersive ...

Discover Roblox’s platform features, user engagement, and strategies driving growth in digital interactive gaming.

Loyalty programs show that brands have been using game mechanics for years, and platforms such as Roblox demonstrate the ...