Mike Ybarra, former president of Blizzard Entertainment and Xbox corporate vice president, responds to reports of the ...
Yes, Xbox competes with TikTok and other forms of social media. But the reason TikTok is winning is because Microsoft refuses ...
Several major game titles are set to enliven the start of November 2025, marking a busy period for the gaming industry towards the end of the year. Players will be treated to the exclusive release of ...
The former Blizzard and Microsoft executive reveals as much in a new online post – one that he's seemingly made in response ...
“We are all seeking to meet people where they are.” Matt Booty.
The new Xbox platform is said to be a "premium" experience, and now we have some details on what it'll look like.
Xbox's Sarah Bond talks leaving console exclusivity behind, but ex-Blizzard president Mike Ybarra believes Nintendo is doing ...
Nintendo weathered the threat from Netflix by doing the opposite of Microsoft: doubling-down on exclusive games and convenient dedicated gaming hardware. The tech giant now appears to be taking the ...
Xbox Game Studios head Matt Booty has said that the brand is now competing with platforms like TikTok and other forms of ...
The head of Microsoft thinks he has the solution to Xbox's woes with a plan to go after TikTok and other time-wasters. It won ...
In the wake of Microsoft's announcement of Halo: Campaign Evolved heading over to PS5 next year, Xbox executive Matt Booty ...
Britain's communications regulator, Ofcom, is demanding social media giants like YouTube and Facebook prove their algorithms ...