Apple executive Eddy Cue said the iPhone maker is “actively looking at” adding AI as an alternative to search. What this ...

If you're not sold on Apple Intelligence so far, you can disable some features or turn it all off in iOS or MacOS.

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising ...

Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines, ...

Google has been worrying about losing search share to AI engines like ChatGPT for a couple of years.

Apple’s AI efforts haven’t made the same kind of impact as Google’s Gemini, Microsoft Copilot, or OpenAI’s ChatGPT. The ...

If Apple adds AI search tools to Safari, it could affect how advertisers spend their money. With new options besides Google, ...

In the testimony, Cue reportedly said that Apple is “actively looking” to onboard AI-powered search options to its browser.

Apple is “actively looking at” bringing AI search options to Safari. Eddy Cue, Apple’s senior vice president of services, ...

Meanwhile, Google is also pushing its own AI tools. CEO Sundar Pichai recently said Google is close to a deal that would ...

The iPhone maker has an uncertain path ahead: shiny but less smart hardware or a smarter Siri that turbocharges everything.

Safari users were jolted on Wednesday as Apple (NASDAQ:AAPL) weighs embedding AI?powered search in its browser, sending ...