A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

More from Variety HBO Max Lives! Max to Change Its Name Back After Two Years 'Tucker & Dale vs. Evil' Director Calls David Zaslav the 'Slayer of All Cinema' for Putting the 'Final Nail in the Coffin' ...

The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros.

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...

Max, the Warner Bros. Discovery’s premier streaming platform, will be rebranded HBO Max, leveraging the HBO content branding.