We’re not quite there yet, but it sure feels imminent.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

HBO Max again, as Warner Bros Discovery has decided to rebrand the platform to better represent their current content ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

Max, the Warner Bros. Discovery’s premier streaming platform, will be rebranded HBO Max, leveraging the HBO content branding.

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...