In a market long dominated by legacy giants, India’s Gen Z is shifting allegiance to brands built and endorsed by celebrities ...

Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and ...

“It’s a generational response to relentless work, stress and burnout," says Roma Puri, area chair (organisational behaviour ...

Approximately 21% of 1,000 Gen Z survey takers believe World War III is a bigger possibility than meeting a financial goal in ...

Words popularized by Gen Z and Gen Alpha including “skibidi”, “delulu”, and “tradwife” are among 6,000 new entries to the ...

Words popularised by Gen Z and Gen Alpha including “skibidi”, “delulu”, and “tradwife” are among 6,000 new entries to the ...

McDonald’s latest retro marketing play features a return of McDonaldland as the fast-food chain leans into nostalgia.

Florida-based Terry Cairo lives like it is still 2004, with flip phones, Bratz dolls, and a full 2000s-themed bedroom.

A study revealed nearly a quarter of young adults fear missing out on friendships due to financial limitations, with many feeling anxious about money differences.