We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

Warner Bros. Discovery's social media accounts have been having a lot of fun with fans after it was announced that Max is ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.