The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

'Mickey 17', starring Robert Pattinson, is coming to HBO Max on May 23.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

Robert Pattinson's sci-fi epic Mickey 17 directed by Academy Award-winning writer/director Bong Joon Ho debuts on Max on ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...