Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery announced that the streaming platform Max is set to become HBO Max again, two years after the company ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...