From larger-than-life builds to clever digital integrations, the world’s best OOH ads prove that this is a medium that keeps reinventing itself. Across eras, the same instincts repeat: go bold, stay ...

Okay: Lyft CEO David Risher. Here we go. This interview has been lightly edited for length and clarity. David Risher, you’re the CEO of Lyft. Welcome to Decoder.