TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

With a change of ownership in the works, TikTok’s algorithm – the secret sauce of its success – is going to be reset for US users. What differences users will see is unclear, but changes are coming.
Harvard Business School

Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI

Neeley, Tsedal, and Paul Leonardi. "Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI." S22032. Harvard Business Review 100, no. 3 (May–June 2022): ...

TikTok's fate in the U.S. could hinge on who controls its algorithm

TikTok's algorithm is the "secret sauce" behind the app's success, experts say. U.S.-China talks over the app's ownership ...