Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the ...

The original decision to rebrand HBO Max as “Max” came after the 2022 merger between then-HBO parent WarnerMedia and ...

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...