Part of its ongoing push beyond overnight stays, Airbnb has launched services, experiences and a new app to give users the ...

Financial Times. With an experienced background in the media industry, particularly in digital transformation and ...

Benazir has 20 years of FMCG experience on some of Britain’s biggest and most loved household brands, including Cadbury, Dairylea and McVitie’s. After a 17-year career at Mondelez across brand equity, ...

At times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the ...

In the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators ...

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

In an era where data and technology are changing at an incredible pace, it’s easy to lose sight of the human element in marketing. Yet, as Jaywing’s latest guide, “More Than Marketing,” powerfully ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coty’s CEO becoming the latest boss to identify the value of influencers to the ...