L’Oréal has drawn criticism for hiring Ari Kytsya, a U.S.-based OnlyFans adult content creator, as a brand ambassador for its ...

Piers Morgan has publicly retracted his claim that Jake Paul’s boxing matches are “boring, staged bulls***” after the YouTube ...

Image: Hypetap Managing Director Bryce Coombe & Managing Partner Shane HolmesCredit: Hypetap Australian influencer marketing ...

Sixteenth, a global creator talent management company within Whalar Group, announced RJ Larese as the new President of ...

Prebiotic soda brand Poppi has launched its first-ever influencer-designed can featuring TikToker Alix Earle, exclusively ...

YouTube is testing a new collaboration feature that enables creators to formally share credit on individual videos. The ...

For many, being an influencer isn’t enough anymore. Now you need to be a CEO too. That’s the pivot reshaping the creator ...

Klaxon AI is a UK-based company that transforms the complex process of creating audio advertising into a five-minute task ...

The resources brands and agencies consume to discover creators, negotiate rates, and manage campaigns can drain budgets and ...

LinkedIn’s decision to open its Member Post Analytics API for profiles in July created an immediate opportunity for ...

What’s the biggest misconception brands have about partnering with content creators? As social media and influencer marketing advance from peripheral tactics to core brand-building strategies, this ...

Argos released the third installment of “Arghaüs,” a four-part mockumentary series that reimagines the retailer’s products as ...