Zip by DMA（Designated Market Area）は、ニールセンがより広範なテレビ市場において、より詳細なインサイトを提供するために使用している市場セグメンテーションと分析の手法である。この手法では、郵便番号レベルのデータをニールセンの指定市場地域（DMA ...

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The new insights are made possible by enhancements to Nielsen Streaming Platform Ratings leveraging the Streaming Meter, ...

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital ...

Von K-beauty bis Cricket - das Verständnis der asiatisch-amerikanischen, hawaiianischen und pazifischen Zielgruppe (AANHPI) kann Marken helfen, Wachstum zu erzielen.

Nielsen’s ‘Diverse Audience Report: Attitudes on Ads’ delivers the critical data you need to ensure your advertising resonates. Take immediate action to: Determine High-Impact Channels: Discover the ...

North America is ready to drive global growth of the beautiful game. Will you be ready to capitalize? Soccer fandom (and investment) in North America has never reached the heights we see across ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

One clear view of your audience, brought together in one seamless platform. Download your guide for cross-media data and audience insights, and navigate the complexity of media planning with ...