All eyes have been on Sony to see if it follows in Microsoft’s footsteps and, in response to increased U.S. tariffs, dramatically raises the price of the PlayStation 5 . The company confirmed to investors on Wednesday that it might end up doing exactly that as it faces a potential $680 million hole in its bottom line from the new import taxes on China and other countries.

Sony seems poised to up the price of PS5 hardware as well, not that long after it had already previously raised prices due to Trump's tariffs.

During the Japanese conglomerate’s latest call with investors, Sony’s CFO, Lin Tao, said the company may “pass on” the cost of tariffs to its products.i The company has a lot of fingers in a lot of hardware pies,