Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a ...

Taylor Swift’s latest marketing coup has cemented her status as a shrewd businesswoman, not just a global superstar.Let’s ...

Taylor Swift has arguably forged one of the most successful music careers of all time with her incomparable story telling, ...

Taylor Swift shocked her loyal fans on Monday with a countdown leading down to the announcement of her new album: The Life Of ...

Taylor Swift explained why her new 'The Life of a Showgirl' era is orange while on New Heights—here's what she said.

More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to ...

Taylor Swift hints at a new era with a mysterious countdown on her website and orange-themed clues exciting fans ...

Taylor Swift's new era is here, and she's marking it by trading in her signature red lip for an orange one. Shop her go-to, ...

The pop superstar Taylor Swift is fully embracing sex appeal less than a decade after she started using curse words in her ...

Sharing the name of her upcoming album via her boyfriend’s sports podcast has divided fans. Is it a sign of a flourishing ...

With Taylor Swift, a new album unveils a new "era," and a new era dictates a new costume. This time, she embodies the ...

Kansas City Chiefs tight end Travis Kelce and his brother, retired NFL center Jason Kelce, launched their “New Heights” ...